ARPA Power: People Organizing & Working for Equitable Recovery

Health Resources in Action extended an invitation for me to develop a brand for ARPA Power, also recognized as the American Rescue Plan Act, with a primary focus on aiding Massachusetts community groups, residents, and local governments in ensuring the fair allocation of funds. It was truly an honor to devise a brand strategy and produce marketing materials that facilitated easy understanding and garnered interest from the public. Collaborating with Health Resources in Action also afforded me the opportunity to partner with Behere and Berkshire in creating a vibrant array of illustrations, icons, and designs aimed at cultivating an engaging atmosphere.