Giorgia: Bold Taste

At Giorgia, food is a language and an art that can be shared with anyone, no matter where they’re from. Gioriga was created to bring people together through their wholesome Ethiopian and Italian cuisine. Their mission is to make the world a more joyful place by celebrating what we have in common, not what divides us. Studio128 undertook the mission to craft a timeless and bold branding that would resonate consistently across all online and offline platforms. The comprehensive approach encompassed the creation of branding, print materials, and a captivating social media concept. It was an honor to be part of this journey in bringing their vision to life.

The branding redesign has successfully attracted a 15% increase in audience engagement on social media within the first two months of launch. While the overall impact on sales and customer engagement has been moderate, the growth potential is evident. A more consistent social media presence could further amplify these results by maintaining audience interest and driving conversions. The refreshed brand identity has resonated well with the target market, creating a strong foundation for continued growth.